How To Get Leads For Painting Business – Every painter needs painting and painting to survive – no matter where you are or how long you’ve been finishing painting for your community. Without a good flow of new images, attracting new clients and making money becomes impossible.
But if you create a system that attracts new customers and brings new painting guides to your business like clockwork, it’s a recipe for:
How To Get Leads For Painting Business
We know why painters need to generate painting leads, but how can you do it affordably and efficiently? The answer is: a good painting site with a good painting web design. If you’ve ever wondered how to get more paint leads, follow the steps below to turn your business into a lead generation machine.
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If you don’t already have a painting contractor website, one of the best things you can do for your business is to create one. A website serves as an online storefront for your painting business—it’s the cornerstone of your online presence and gives potential clients the ability to:
How will your potential customers find your business on Google without a website? How will they know where to contact you? They won’t.
The quest to generate painting leads may seem like an old marketing tactic, but it’s a painting contractor advertising idea worth trying. After all, consumers are more likely to do business with you when they can represent your business. If you want to try a canvas, try doing it after you’ve finished painting the area.
When you are prepared to interact constructively, you are much more likely to have a favorable outcome. In this case, this is a clue to paint!
Bob Ross And ‘the Joy Of Painting’ Resonates With Fans Today
Here’s another painting marketing idea that has stood the test of time: direct mail. Compared to the chaos of most mailboxes today, vintage mailboxes have a lot less action, which means your letter or postcard is more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per customer of $51.40 for a general mailing list and $54.10 for postcards. Compare this to what you pay on average for paint and paint from other sources to determine if this is a viable solution for you.
A good PPC and SEM campaign is a painting contractor advertising idea that has been proven time and time again to produce quality painting clients.
Although Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to attract residential and commercial painting and refinishing customers.
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Sounds good, right? Contact us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you capture lead generation.
Search Engine Optimization (SEO) is still king in the digital marketing space, which is why SEO services for painting companies are so popular. SEO is what moves your painting business to the top of the first page of Google and keeps it there. If your campaign is strong enough, SEO alone can generate the most leads (but we recommend reading the rest of these image marketing ideas)!
A good first step is to set up a Google My Business account. From there you can move on to backlinks and content marketing.
Still wondering how to get more painting leads for your business? Advertising on Facebook and Instagram can be a cost-effective method, provided you implement the right strategy and know how to target ad creators on these platforms.
Tried And True Marketing Ideas For Your Painting Company
You can target your ideal image buyers based on their location and other pages they like—like your competitors’ pages.
Showing ads to this audience has the added benefit of building and increasing awareness of your business. If people see your logo and advertisements everywhere, they are more likely to remember you when they need painting services in the future. If you want to try social media advertising for your business, this is a painting marketing idea worth trying.
Another smart way to generate painting leads is to partner with vendors in your area, such as hardware stores and thrift stores. This could be Love’s, Home Depot, or the mom and pop store down the street. Creating a partnership means they will recommend you to their clients and ensure a steady flow of images.
Are you ready for a more creative painting marketing idea? Download a storm tracker app that notifies you whenever a storm passes through your area, then go and search those areas. Since storm-damaged homes usually need a fresh coat of paint afterward, your early arrival is more likely to lead to buyers who need painting services now.
The Best Social Platforms To Market Your Painting Company
Creating content for your ideal clients is a great way to get more leads. Consider writing blog posts and articles that you can publish on your website and make it easy for your audience to share that content on social media.
While writing these articles, link your painting services. Suggest readers use a painter they can trust to get the job done right the first time, and — if you’re tied to a particular brand of paint — talk to them!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around for so long: it works. For every dollar you spend on email marketing for your painting business, you’ll get (on average) a $40 return on your investment.
Since most painting businesses overlook the benefits of email marketing, it is a great option to generate painting leads for your business. For example, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready leads and spend 33% less money on sales.
Social Media For Painters: 5 Tips For Your Painting Company
Attending trade shows should be high on your list of painting marketing ideas. Not only do they provide many solutions on how to generate leads for painting, but they also allow you to observe your competition, create new business partnerships and increase brand awareness among potential customers.
To get the most out of your trade show experience, make sure your booth offers something of value to your audience, such as a freebie or other incentive like coupons, giveaways, contests, and more.
If you haven’t joined your local chamber of commerce yet, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and building contractors – they will likely send you more painting guides!
Although telemarketing used to be a good channel for generating leads, many people now block spam calls. However, there are still companies that will telemarket for you and set up appointments with potential paint clients.
How To Start A Painting Business
Did you know that 85% of people search online to find local painting businesses? These same people also research your reputation — what do your previous clients say about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word of mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family or acquaintances who might need your painting done. Give them a few business cards to pass around and ask if you can put up a temporary sign in their yard with your business name and phone number.
Online, list your painting business on review sites and ask your happy customers to submit a review on Google. By doing this, you are more likely to get more leads and paint jobs.
Have you ever searched for a product online and then noticed that ads for it follow you around the web? This is retargeting and you can do it for your painting services.
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Whether you want more residential or commercial painting customers—or both!—Retargeting is a great way to keep your painting business in front of potential customers who have already shown interest by visiting your website. This is a painting contractor advertising idea that is worth trying, especially if you already have good traffic to your painting contractor’s website. Throw in some SEO services for paint companies for an extra boost!
If you want to stand out from your local competitors, your painting business needs a Unique Selling Point or USP. This could be your level of service, your experience in the industry, your competitive pricing, your reputation, your employees, your product guarantees – anything that sets you apart. Once you understand your USP, use that selling point in your marketing materials!
If you’re not sure where to start, take a look at how your competitors are creating image leads. What is their USP and how can you beat it? What would be most important to your customers and the community you serve? Here are some ideas to get you started:
Can you think of anything else that is unique to your business? Maybe your origin story or how you got started? Use it!
Painting Contractor Marketing
Google Local Services ads are a type of pay-per-lead advertising that appears at the top of the search results page. These ads get about 13.8% clicks—that means if 50 people in your area are looking for painting services, at least 7 of them will click
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