Most Important Social Media Metrics – Determine the social media metrics that matter most and learn how to track them to increase your chances of success.
The great thing about social media is that you can track almost anything through social media. The hardest thing about social media is that…you can track almost every detail through social media.
Most Important Social Media Metrics
The key to effective social media measurement is to understand what is most important to your business, based on your goals.
Most Important Metrics To Focus In Your Digital Marketing Campaign (infographic)
The number of metrics you track will depend on the size of your budget and the size of your team, as well as your marketing goals. Here are some of the most important things to aim for in 2023. Where available, we’ve included benchmarks that will help you set realistic goals.
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Social media metrics are data that show you how your social media channels are working.
Helping you understand everything from how many people are seeing your content to how much money you’re making from social media, metrics are the building blocks for successful growth.
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These numbers show how many people see your content and how your brand is on social media.
Reach and increase the number of people who see your content. It’s a good idea to look at your reach, and how to reach each post, article, or video.
A subset of this metric is seeing how much of your traffic is generated by followers versus non-followers. If a lot of non-followers are seeing your content, it means it’s being shared or it’s doing well in the algorithms, or both.
People saw your post. It can be greater than reach because the same person may view your content multiple times.
Social Metrics Reporting
High visibility compared to reach means that people will view the post more than once. Try to dig in to see if you understand why it’s so difficult.
Audience growth is based on the number of followers your brand has on social media over time.
It’s not a simple count of your new followers. Instead, it measures your new followers as a percentage of your total audience. So when you’re just starting out, getting 10 or 100 new followers a month can give you a lot of growth.
To measure your audience growth, track your new followers (on any platform) during reporting. Then divide that number by your total audience (on each platform) and multiply by 100 to get your audience.
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Social media metrics show how many people interact with your content, as opposed to just viewing it.
Engagement Rate measures how much engagement (actions, comments and shares) you get as a percentage of your audience.
How you define the word “audience” may vary. You may want to calculate engagement based on the number of followers you have. But remember that not all of your followers will see every post. Also, you can start dating people who (yet) don’t follow you back.
Therefore, there are many ways to calculate the agreement. So many, in fact, that we devoted an entire post to the many ways to measure engagement.
Social Media Metrics
Coined by Avinash Kaushik, an author and marketing evangelist at Google, amplification is “the degree to which your followers take your content and share it through social networks.”
To calculate the number, divide the total number of shares by the number of your followers. Multiply by 100 to get the number of your multiples.
Virality rate is similar to amplification rate because it measures how much your content is shared. However, the viral load counts in parts like the number of views and not the number of followers.
Remember that every time someone shares your content, it achieves new results through their audience. So virality measures how widely your content is spreading.
Key Social Media Metrics To Track In 2023
To calculate the viral load, divide the number of shares by the number of impressions. Multiply by 100 to get your viral load as a percentage.
If you’re making videos (you’re making videos, right?), you want to know how many people are watching them. Each social media site defines what constitutes a “view” a little differently, but in most cases, even a few seconds of viewing time counts as a “view”.
So, video views are a good indicator of how many people have seen the original video, but it’s not as important as…
How many times do people watch your videos to the end? This is a good sign that you are creating great content that connects with your audience.
Most Important Content Marketing Metrics That Matter In 2023
Video downloads are an important indicator for many social media algorithms, so this is a good one to look at for improvement!
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Customer standards are not only about response time but also about response rate. CSAT (customer satisfaction index), is a metric that measures how satisfied people are with your product or service.
Generally, the CSAT score is based on a single, straightforward question: What would you do to achieve your overall satisfaction? In this case, it is used to measure the level of satisfaction with your customer service.
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This is why many brands ask you to test your customer service experience after it’s over. And that’s how you can try again.
Create a one-question survey asking your customers to gauge their satisfaction with your customer service and send it through the same channel used to contact you. This is a good job for bots.
Add up all the scores and divide the total by the number of answers. Then multiply by 100 to get your CSAT score as a percentage.
Unlike CSAT, NPS is a good predictor of future customer relationships. It boils down to one question—and only one—specifically: How likely is it that you would recommend our [company/product/service] to a friend?
Measuring Social Media: The Most Important Engagement Metrics
Customers are asked to answer on a scale of zero to 10. Based on their answers, each customer is divided into three categories:
NPS is unique in that it measures customer satisfaction and future sales potential, making it a valuable, go-to tool for organizations of all sizes.
Click-through rate, or CTR, is how many times people click on your post’s link to get additional information. This can be anything from the post office to your online store.
CTR gives you an idea of how many people saw your content and wanted to know more. It’s a good indicator of how well your social media is promoting your content.
Key Elements For A Great Social Media Report
To calculate CTR, divide the total number of clicks on the image by the number of views. Multiply by 100 to get your CTR as a percentage.
Note: These benchmarks refer to CTR for paid ads, rather than content. You need to track the CTR of both types – more details on how to do it right at the end of this post.
Conversion rate measures how much of your content goes from conversion to signup, download, or sale. This is one of the most important aspects of social media marketing because it shows the importance of social media as a way to feed your funnel.
UTM fields are the key to making your conversions work. Learn all about how they work with our post using UTM parameters for better social tracking.
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Once you’ve added your UTMs, calculate the conversion rate by dividing the number of conversions by the number of clicks.
Note: These industry-specific benchmarks apply to ecommerce (i.e., sales). Remember that shopping isn’t the only type of value conversion!
Knowing the average cost of a customer for your business, or even the average cost of ownership, will help you put this number in the right place.
A high customer lifetime value combined with a high conversion rate means you can spend a lot of money per click to get visitors to your site in the first place.
Why Facebook And Instagram Engagement Metrics Don’t Matter
You don’t need to calculate CPC: You can find it in social media analytics while you are advertising your ad.
Note: These metrics are based on search ads rather than advertising, but these numbers give a good picture of CPC performance.
Cost per impression, or CPM, is exactly what it sounds like. It’s the cost you pay per thousand impressions for your social media ads.
Share of voice measures how many people are talking about your brand on social media compared to your competitors. How do you communicate with people in your company?
Social Media Metrics To Track In 2023
To be read, add every mention of your brand to all pages. Do the same for your competitors. Add both sets of quotes together to get the most quotes for your company. Divide your brand name by the number of companies, and multiply by 100
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