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In 2011, I enrolled in an international MBA. Coming from a law background, the MBA was a way for me to quickly change direction.
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I wanted to pursue a career in business (as an entrepreneur, not a manager). And I wanted to quickly find a career and move to the US (I’m originally from Italy).
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Let’s move to 2013. After completing my MBA, I managed to get a job in California as an analyst with a focus on corporate finance and business strategy.
However, instead of being an entrepreneur, I was tied to a fixed career where, like in the military, I had to take a few linear steps and wait a few more years before moving up the career ladder.
Fast forward four years since starting my MBA and three years into my new life in California. I wasn’t satisfied with the career path I took after my MBA.
That’s not why I applied for the MBA. So I quit my job, moved back to Italy and started my own digital business (a lot happened during that time, like moving to New York for a few months, but let’s skip that part for brevity).
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I found most of the things I learned in business school to be very useful for a linear corporate career.
For me as a digital entrepreneur, they weren’t that helpful. So I had to go back to studying on my own, experimenting a lot and learning a lot from scratch in the process.
To make it more interesting, in 2016 I also joined a high-tech startup where I still lead the Enterprise division.
This is a true journey into the business world and a collection of resources I’ve learned the hard way over the years to help you navigate the uncertain business world.
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FW is not just a quick business education; it’s a minimal dose of business education that leads to action, not paralysis;
We are talking about original and independent research that is the result of thousands of hours of analysis, study and critical thinking.
The title might make you think you can learn everything there is to know in four weeks.
Instead, it’s a journey-start concept where you can learn basic and advanced business concepts and apply them in the real world in just a few weeks.
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Personally, it took me years to master some of the concepts I’ve covered in this blog, and often the transition involved forgetting things that were no longer relevant or never were.
The real world is very contextual. Things that work in context won’t work or will be disastrous in a new context and environment.
So I try to remain agnostic. There are many tools, frameworks, and methodologies you can use, but each one needs to be evaluated against the environment you’re in.
But the process is important. The process is preserved because it helps to quickly understand the context.
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When I made a complete switch from my previous career to building a digital business in 2015, I found that the education I received from my MBA program was not very helpful in building a digital business.
So I decided to document my new journey, and as I went along I thought about creating the business school resources I wish I had when I was building my own business.
As I put more and more things out into the world, I was able to gather feedback on whether these resources could be of value to other practitioners in the real world, and that’s what fascinated me, and it still keeps me going .
When I hear people write about how they handled resources from ; how they started their business; seeing them change careers or start a new role is something that brings me satisfaction and happiness.
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In order to continue to fund my passion, research, and enable more and more people to learn advanced business concepts, I had to be financially sustainable.
The blog is monetized mainly through premium products (courses, books, subscriptions, sponsorships) for people who want to take their knowledge to the next level.
People who come are very happy with the free resources available. While those people who are willing to go the extra mile to join our premium resources.
The business world was changing rapidly; The digital world has changed the way businesses operate, and understanding these dynamics has become critical. That’s why I started this blog. Here, I’ve documented all the lessons I’ve learned over the years and made them available to you so that this place can become the go-to place for digital entrepreneurs, managers and marketers.
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When I started in digital marketing, I was from a very different background. I studied law, after an international MBA I worked as a financial analyst in a real estate investment company. This experience taught me to look at hard numbers and dissect any company’s balance sheets to understand the business logic behind them. By understanding how money moves, you can also understand the strategic thinking of any company.
When I approached digital marketing, I was looking for ways to break away from my 9-5 job and be myself. The problem was that all the things that were most visible on the web ended up being the least useful. I soon learned that visibility does not equal significance. However, I wanted to lay out some practical resources that anyone could use to grow their business or at least gain a better understanding of the business world.
Then I joined a tech startup. There, since the end of 2016, I helped the company develop business. One thing that was clear to me from day one is that a solid distribution strategy is key to any company’s success. From there I decided to learn something about business modeling, business strategy, distribution strategies and growth marketing.
An MBA degree can still be a valuable program for people who want to advance their careers in business. And for budding entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
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The business world is changing at an increasingly rapid pace, and the opportunity cost of enrolling in an MBA program is too high for many.
But that’s only part of the story, I argue. Today, MBA programs have become too risky for several reasons:
In this blog, I deal with business models. And I focus a lot on those models that change the game. Just to be sure it won’t be too much of an obstacle. What we accept and take for granted is the modern business and education model. However, this model has its basis in the world that has been formed in recent decades.
Many of today’s business models that have changed the business world and rewritten the rules seem to harken back to a previous era. Where centralized and closed models have won in recent decades. New technologies are finally making it possible to decentralize, disintermediate and delocalize companies, processes and teams.
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So you will be able to learn everything related to business growth, distribution, business modeling and digital business.
One of the most important lessons learned from studying technology companies is how important aspects of distribution and the ability to develop a sustainable business model are. The more the company is based on a technological product or service, the more technical people (engineers or programmers) will be the founder. Although this is great and allows us to create an incredible product. It can also lead to overseeing the right sales and distribution strategies that will allow the business to scale quickly and become sustainable!
As Head of Business Development, I also focused my efforts on finding the right strategies, distribution and sales processes to accelerate digital business growth. It is important to never lose focus on the product and the needs of the customers. I believe that any company can achieve success quickly and sustainably by having a great product built with customer needs in mind and distributed through the right channels.
The community says I learned more in 90 minutes at a coffee shop than I did in three years of a part-time MBA program
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I’ve been in awe of the constant flow of great information and fruitful insights from Jennar from . He is one hardworking and sensitive producer.
It made me learn about some basic business concepts that anyone interested in business should know and the business models of the companies that are shaping the world. Laura Soto von Arnim, Senior Information Security Specialist –
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