Market Research Analyst Gartner – Digital marketing—and the technology platforms that enable its success—are short-lived. In the face of the global pandemic of COVID-19, brand marketing teams in various industry sectors are relying on digital technology to accommodate remote work and increase revenue to business operations. The result is a focus on investing in marketing technology that facilitates online engagement in the absence of real-world interaction. Enter Gartner’s 2020 Hype Cycle for Digital Marketing, which assesses the range of technologies in the hands of marketers and gauges how industry expectations have panned out, from hype to pessimism to maturity to …
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